‘Know Y’: The Essence of Transformation

By ROSS MORRONEChief Marketing Officer, Youngstown State University YOUNGSTOWN, Ohio – In a world where branding is more than just a tagline, Youngstown State University is making waves with its fresh and compelling new brand, “Know Y.” This rollout is more than just a change in words; it represents the essence of YSU’s spirit, values and vision for the future. As the chief marketing officer, I am excited to share the story behind this shift and what it means for our campus and