Prodigal Focuses Inward to Expand Outward

BOARDMAN, Ohio – For Prodigal and so many other businesses, 2020 was about surviving the pandemic. But, 2021 was the 27-year-old marketing agency’s year of adapting to thrive in the new, ever-shifting normal in which all businesses now compete.  “We had two focuses in 2021 that drove our business growth and profitability,” says Jeff Hedrich, owner of the Boardman-based firm. “First, continue to evolve our superior methodology of branding clients so that they outperform their co