Second Sole Runs on Word of Mouth

BOARDMAN, Ohio – Supply chain and other pandemic-related issues are the strong headwinds in the face of Second Sole in its race for growth. The store in Boardman has been selling shoes – particularly for running – and other fitness gear since it opened 40 years ago. “The sit-and-fit process is really what we hang our hat on,” owner Steve Hixson says. By focusing on helping customers choose the right shoes to fit their individual needs, Second Sole has found a lane, allowi